Job Description
PR Manager - USA
MAISON POLENE
Founded in 2016, the French leather goods brand Polène stands out for its exceptional artisanal craftsmanship, creating timeless pieces with organic designs directly inspired by nature.
In a context of strong growth and international expansion, we are structuring our operations in 2025 and surrounding ourselves with top talent to develop deep expertise at every level of our organization. Our distinctly artistic positioning supports the elevation of our handbag and jewelry collections, backed by 800 artisans in our workshops located in Ubrique, Spain.
The story of Polène can be written with you: join us and take part in this journey behind the scenes at our Paris headquarters, already home to more than a hundred people driven by our shared passion for craftsmanship.
As part of the PR & Influence Team
Reporting directly to the Head of PR for the US and Canada, your core mission is to drive brand awareness and elevate brand image in the U.S. market by leading strategic collaborations with top-tier media and key opinion leaders (including ambassadors, stylists, and journalists). You will play a central role in shaping the brand’s public perception and influence, ensuring strong visibility and relevance across all key platforms.
Your tasks will include the following :
1/ PR Strategy & Media Outreach
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Support the development and execution of PR strategies for the Americas, focusing on storytelling, media exposure, and product visibility
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Lead media outreach for product launches, securing impactful coverage across top outlets
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Identify and pitch non-traditional media opportunities (podcasts, social platforms, emerging news sites)
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Manage press materials, handle photography and credit requests, and coordinate media interviews
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Track and report on media coverage across Assouline and competitors to spot trends and opportunities
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Join weekly PR/marketing meetings to align on brand and launch strategies
2/ Influencer & KOL Relations
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Help build and execute influencer strategies, including gifting and paid partnerships
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Maintain strong relationships with influencers, agents, editors, and tastemakers
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Oversee press and influencer sample trafficking, ensuring timely distribution and tracking
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Work with internal teams and external partners to align on press and influencer activations
3/ Team Management & Event Support
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Supervise and train a PR Associate and Senior PR Associate on press materials, clippings, samples, and media research
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Support events: manage guest lists, host media and influencers, and secure post-event coverage
Our expectations
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5 to 6 years agency or luxury brand experience
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Ability to work independently and manage multiple projects simultaneously
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Excellent organizational skills with a keen attention to detail
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Excellent written and oral communication skills
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Established press and influencers contacts
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Required skills: Microsoft Office Suite, as well as LaunchMetrics, Campaygn and ShopMy (or equivalent softwares)
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French and/or Spanish fluency is a plus
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Ability to liaise cross functionally with other teams
Job Tags
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